We turned 11

On April 29, we turn 11. Today, we are one of the leading fintech companies in Central Asia. We create simple and convenient financial solutions that help people and businesses every day.

The past year has been particularly eventful: we expanded our product line, strengthened our market position, and gained international recognition for our technological innovations.

Achievements over the 2 past years

— Alif app successfully passed an international security audit and received certification from Snapsec.

— Entered into a long-term strategic partnership with Mastercard to advance cashless payment solutions.

— Received the Islamic Debit Card of the Year award from The Digital Banker.

— Recognized by the National Bank of Tajikistan for contributions to supporting women's entrepreneurship.

— Launched Google Pay integration for Visa cards, followed by support for Mastercard.

— Alif Business platform completed international security verification and renewed its Snapsec certification.

— Honored by Visa with eight awards, including: Best Local Issuer, Leading Visa Direct Participant, First to Launch Google Pay in Tajikistan, Best B2B Payment Solutions Provider, Outstanding Mass Issuer, Best Garmin & GPay Marketing Campaign, First Subscription Integration in an App, and Successful Visa+ Launch.

— Secured three victories at the National E-Commerce Awards in the categories of Best Fintech Project,

— Best Marketplace, and Best IT Development Company.

— Renewed official Google Partner status.

Gifts and special offers

To celebrate our 11th anniversary, we’ve prepared bonuses and gifts:

11% cashback on purchases with Visa Business;

Free Visa Platinum card: from April 28 to 30;

Free bento cake at Paykar supermarkets with purchases over 500 somoni: only on April 29;

Free SWIFT transfers: only on April 29;

Auto financing at 12% commission in somoni: from April 28 to 30;

Discounts at Alif Shop: from April 28 to 30.

Visit our anniversary landing page to learn more.

What’s next?

We continue working on new products for businesses and individual clients, focusing on convenience, security, and value.

We will also expand financial literacy programs and scale up social initiatives.

Thank you for being with us. Over these 11 years, we’ve grown together — and this is just the beginning 💚